Fully responsive web design for your countryside business

Cotswold Web • Jul 10, 2023

Booking Software

Many countryside businesses are having to diversify these days. It’s not enough just to farm the land. You need a visitor attraction or a farm shop on site to keep the cash flowing. But how do you go about promoting your countryside business to let potential visitors know what you have to offer?
Cotswold Web has worked on the website design of a variety of countryside businesses from large country estates to family farming businesses and orchards.


Having your own website will showcase everything you have to offer far better than a site like TripAdvisor can. Your website will work alongside TripAdvisor – so if potential visitors search for your business (or stumble across it!) on the review site, they can go to your own site to find out more information.


We can also include booking software for visitors to book day visits, accompanied by the best possible photography and copy, to give potential visitors all the information they need to choose your countryside business over your competition.


Cotswold Web has worked on the web design of several countryside businesses. These professionally designed websites complement sites like TripAdvisor, so potential customers can move seamlessly from one to the other.

Web design for countryside businesses like farms, country estates and farm shops is surprisingly cost effective and can make a real difference to your bottom line.

Here are some of the fully responsive countryside business websites Cotswold Web has worked on…

Spetchley Park Estate https://www.spetchleyparkestate.co.uk


Spetchley Park Estate is a family-owned, rural estate in Worcestershire, which has been home to the Berkeley family for over 400 years.


The estate is made up of agricultural land, ancient woodland and parkland, along with residential and commercial properties, with award-winning gardens which are open to visitors.


The 30-acre gardens are open from April to November, with a mix of formal, informal and woodland gardens for walking and relaxing. The estate also offers a packed season of event and activities for all the family.


Cotswold Web designed a website for Spetchley Park Estate, which offers:


•   Fully responsive design
•   SEO friendly
•   Bespoke checkout functionality
•   Customer grouping/ trade accounts
•   Automated emails based on orders
•   Reward points
•   Bulk update products
•   Customer testimonials
•   Blog/ news system
•   Social media integration
•   Visitor statistics reports
•   Secure website hosting


Sezincote https://www.sezincote.co.uk


Sezincote is a 200-year-old Indian-style palace, set in a landscape of temples, grottoes, canals and waterfalls, reminiscent of the Taj Mahal. The palace is a surprising find at the heart of a traditional, family-run 4,500 acre Cotswold countryside estate, close to Moreton-in-Marsh and Stow-on-the-Wold in Gloucestershire.


Visitors are welcome at the house and garden at set opening times and a few special weddings are hosted every summer.


The family farms 2,000 acres of the estate, with a further three tenanted farms on the site. There are also a number of houses and small commercial properties available to rent on the estate.


Cotswold Web designed the website for Sezincote, which includes:


•   Stunning bespoke design
•   Full responsive
•   Quick and easy to add/ edit pages
•   SEO friendly
•   Marketing system integration
•   Social media integration
•   Content migration from previous website
•   301 redirects to preserve Google rankings from previous site
•   Secure web hosting
•   Visitor statistics reports and analysis

Hayles Fruit Farm https://www.haylesfruitfarm.co.uk


Hayles Fruit Farm is a third-generation family-owned business on the outskirts of Winchcombe in Gloucestershire.


Originally planted in 1880, the farm continues to operate as a commercial venture, with 134 acres of mixed fruit.


As well as selling fruit to supermarkets, Hayles Fruit Farm makes its own ranges of ciders and apple juices on site.


The business has a farm shop and coffee shop (Orchard Kitchen) on site, along with a rural campsite right on the Cotswold Way. Tents, caravans and motorhomes are all welcome, whether for a single night or longer stay.

Cotswold Web designed the website for Hayles Fruit Farm, including:


·      Bespoke checkout functionality

·      Fully responsive design

·      Automated emails based on orders

·      Customer grouping/ trade accounts

·      Bulk update products

·      Reward points

·      SEO friendly

·      Customer testimonials

·      Blog/ news system

·      Social media integration

·      Visitor statistics reports

·      Secure website hosting

Love British Food https://www.lovebritishfood.co.uk


Love British Food is a small, independently funded organisation run by people with a passion for food and the beautiful British countryside that produces it.


British food is produced to the highest environmental and animal welfare standards in the world. Love British Food wants to encourage people to actively look for British food when shopping or eating out and discover the delights of the diverse and delicious food produced in Great Britain.


The aim is to create a vibrant domestic market for British food, which gives famers and food producers the confidence to invest in and develop their businesses, because they see a demand for their produce.

The website is a great resource, full of case studies and tips.


Cotswold Web designed the Love British Food website, including:


·      Fully responsive design

·      Bespoke checkout functionality

·      Customer grouping/ trade accounts

·      Reward points

·      Automated emails based on orders

·      Bulk update products

·      SEO friendly

·      Customer testimonials

·      Social media integration

·      Blog/ news system

·      Visitor statistics reports

 

Emmerson Farming https://www.emmersonfarming.co.uk


Emmerson Farming is a family farming business, based in Okehampton in Devon, specialising in the production of hay and straw throughout Wales and the South West.


Emmerson Farming grows its own hay and straw from seed and also purchases it from farms in the Cotswolds. It is guaranteed weed and ragwort free and suitable for farm, equestrian and domestic use.


The business offers a delivery service, as well as a collection service from the farm in Devon.


Emmerson Farming has a flock of north country mule ewes and an Angus beef breeding programme. It often has breeding stock available for sale.


Cotswold Web designed the website for Emmerson Farming, which offers:


·      Bespoke checkout functionality

·      Fully responsive design

·      Automated emails based on orders

·      Reward points

·      Customer grouping/ trade accounts

·      Bulk update products

·      SEO friendly

·      Customer testimonials

·      Social media integration

·      Blog/ news system

·      Secure website hosting

·      Visitor statistics reports


All of these countryside businesses are benefiting from the advantages of having their own website professionally designed by Cotswold Web. For a farm, farm shop, country estate or any other countryside business, your own website will be designed in exactly the right way for you, showcasing it in the best possible light, to boost sales or bookings.


What are you waiting for? Talk to us today about a professionally designed website for your countryside business.

More Posts.

13 Mar, 2024
Heading 1 The best way to drive traffic to your website for most businesses is through search engines, so it is essential to secure a prominent position on a Search Engine Results Page (SERP). The two ways to do this are through search engine optimisation (SEO) and pay-per-click (PPC) advertising. The two options offer a different approach to generating leads and sales. Depending on what you are looking to achieve, either PPC or SEO might be better at reaching your business goals. With PPC, businesses bid on relevant keywords to appear as a sponsored link at the top of SERPs. When visitors search for those keywords, the ad will be displayed in the sponsored results section. A business only pays for the ad if the link is clicked. The most popular ads are Google Ads, but advertising on Facebook, LinkedIn (ADD LINK - Why you need LinkedIn paid ads for your business (cotswoldweb.co.uk)) (ADD LINK - Facebook Ads: Measure your conversions! (cotswoldweb.co.uk)) or other social media can be just as effective, depending on your own target audience. SEO is a long-term strategy to generate clicks without having to pay for them directly. It is about optimising your website content around relevant target keywords to convince a search engine that your business is a leading authority on a particular subject. Here we will discuss the pros and cons of each, and which delivers the better return on investment (ROI) for your marketing budget. One way to help you make a decision on which is the best option for your business is to check out the competition. They are targeting the same audience as you, so you can learn from their successes and their failures. If your competitors are investing heavily in PPC, it could indicate it would work well for your business too. And on the flipside, if they are ranking well in search results, investing in SEO could be the way forward. 
by Cotswold Web 14 Feb, 2024
Heading 1 LinkedIn might not be the first platform you think about for advertising your business. But if you’re looking for business-to-business (B2B) sales, you shouldn’t ignore LinkedIn’s paid ads. Most online advertising is geared towards business-to-consumer (B2C) businesses. In B2C, you can rely on mass advertising and big audiences. But B2B is all about being more focused on finding the right people. LinkedIn has an audience of 850 million professionals. They are potential customers for your B2B business. (For comparison, there are just over 3 billion Facebook users, but the demographic of Facebook is much more mixed, and its advertising is far more relevant than to a B2C audience.) While your own (or your company’s) LinkedIn profile might be active, your posts will only reach your direct connections. If direct connections comment on or share your post, it might then reach second- or third-degree connections. But it’s not going to reach even a fraction of the audience you want to target. Using paid ads on LinkedIn will take your reach way beyond your organic following. B2B buying has a much longer lead time than B2C. According to LinkedIn, the average B2B sales cycle is six to nine months. Advertising in the B2B sector is about building long-term relationships. And LinkedIn helps you to do that. LinkedIn says it helps businesses to ‘Target the professionals you care about’ and ‘Reach a qualified audience with sophisticated B2B targeting’. According to its own data: 180 million senior-level influencers are on LinkedIn Four out of five LinkedIn members drive business decisions LinkedIn audiences are six times more likely to convert LinkedIn’s audience has double the buying power of the average web audience 40% of B2B marketers see LinkedIn as the most effective channel for driving high quality leads LinkedIn has a ready-made audience of professionals, a variety of ad types and the right data to help you target your advertising to reach the right audience. LinkedIn’s audience data is what it calls ‘deep zero-party data’. In other words, the data has been provided by LinkedIn members themselves – so it is trustworthy, accurate and frequently updated. This means your ads can be targeted at a very specific audience.
by Cotswold Web 06 Dec, 2023
Heading 1 Facebook Ads are a very effective form of advertising for many businesses. But how effective? If you don’t measure your conversions, you really can’t be sure, as you will have no idea how good your return on investment (ROI) is. How to advertise on Facebook in 2021 (cotswoldweb.co.uk) By focusing on conversions, you can ensure you are reaching the right audience and measure your ROI to ensure you’re not paying more for a conversion than you should. First things first – what is a conversion? A conversion is when an ad achieves its purpose. It is an action or event which is part of a customer journey. Different businesses will have different actions which they class as conversions. The most obvious conversion is a sale, but it could also be booking a call, filling in an enquiry form or signing up for a subscription. You can track a huge number of metrics through Facebook Ads Manager (also known as Meta Ads Manager), so it is important to focus on the ones which are most relevant to your business and what you want to achieve. If the only conversion you are interested in is purchases, there is no point in tracking any other form of conversion.
by Cotswold Web 18 Oct, 2023
Heading 1 You can invest as much time and money as you like into Google Ads. But if you don’t measure conversions, you will have no idea how effective they are for your business and how good your return on investment (ROI) is. A conversion happens every time your ad achieves its purpose. This isn’t just a sale. In fact, for many business to business (B2B) companies, booking a call or a prospective customer filling in an enquiry form is an important conversion. As a business, you decide on what counts as a conversion depending on your own business goals. Each business will have its own higher value conversions, which won’t be the same as those of other businesses. It is essential to always measure these conversions. It is the one definitive way of checking whether your ads are leading to those meaningful actions you want potential customers to take.
by Cotswold Web 20 Sept, 2023
Heading 1 Using your website to promote your professional services business and sell to other businesses (business to business or B2B) is different from selling services direct to consumers (B2C). The cost involved for your customers is usually a lot higher than for consumer goods and services. Buying from another business is generally a big decision made over a longer period of time and often by a number of people. To compete in a competitive B2B marketplace, you need a clear and concise, fully responsive website, which can really showcase what you have to offer. Cotswold Web has worked on the website design of a variety of B2B professional services businesses from accountants to copywriting and IT services. Web design for B2B businesses is surprisingly cost effective and can make a real difference to your bottom line. Here are some of the fully responsive professional services business websites Cotswold Web has worked on…
Web design template
by Cotswold Web 21 Aug, 2023
Cotswold Web has worked on the website design of a variety of B2B businesses from wholesalers to contract electricians and even interior design for restaurants.
Share by: