Pay Per Click Campaigns
Google AdWords campaign set-up and management.
We believe that Google adwords is the most powerful marketing tool on the planet. By setting up a PPC campaign for you, your site can appear on the first page of Google for the keywords of your choice. As long as you are prepared to pay more per click than other companies for a particular search term, you will achieve that all important position on the first page of Google. You must also meet Google's basic requirements, these include things like not bidding on company names. It is also important to link to a web page that is relevant to your keyword search term.
Instant Internet Marketing
For example, if you have a hotel business in Cheltenham, an obvious search term would be "Hotels in Cheltenham". By using PPC, you can instantly appear on Google for this search term. The cost you pay for this is determined on a "per click" basis; which is why this kind of marketing is called "Pay Per Click" or "PPC".
When setting up a PPC campaign for you, we would discuss then research your target market, then add a number of relevant search terms to your campaign. Depending on your business type there may be any thing from 30 - 1000 keywords. The campaign needs to be monitored to establish not just the most clicked on keywords but also which keywords provide the highest conversion. You don't want to spend on click throughs that are not converting to your business requirements. For example, most business websites have at least one conversion goal. This may be anything from selling an item on an e-commerce website to the website visitor completing a contact us form on a services website.
The keyword search terms that your business would be most interested in are those achieving the maximum conversion at the minimum cost.
PPC and Organic SEO
PPC is a science in itself and an almost invaluable marketing tool. However, there is no substitute for organic search engine optimisation (SEO) because a well optimised web site will appear on the top page of Google and aside from the initial cost of the web site and the initial cost of the optimisation there are no ongoing costs. Your website can be continually improved to increase visitors, this is another service we offer. No website leaves our offices without the minimal of SEO.
PPC - What does it cost?
Prices include the set up of the campaign, keywords, 3 adverts and constant monitoring to ensure an increased return on investment. View the PPC pricing >>>