Home Portfolio Web Design E-commerce SEO & Marketing Branding Web Development Contact Us Blog

Internet Marketing and SEO

Over the next month we will be building a series of articles to cover each of the points below in more detail. The articles will be accessible as a link from this list.

Internet Marketing Prices SEO Bulk Marketing System Pay Per Click Campaign Management

1. Search Engine Optimisation

Priority SEO

  1. Statistics: Use statistics to measure your website performance.
  2. Google Maps: Installing this on your site shows your customer where you are based and also (more importantly) you benefit from appearing on the map for local area searches in Google.
  3. Home page: Adding relevant (optimised) text on your home page as this is the most important page on your site. Search engines will place more importance on this text allowing a better ranking for your key search phrases.

Ongoing SEO - onsite

  1. Keywords: Identify the most productive keyword phrases for your business. The aim is to target these phrases to generate increased traffic to your site through SEO and marketing.
  2. Web pages: Add additional web pages targeted towards the keyword phrases identified as important.
  3. Content: Use genuine content.
  4. Keyword Focus: Focus on keywords in links(anchor text), header tags, meta tags, alt tags, title tags, page titles and page names.
  5. Article Marketing: Blogging. Create and post articles on your site.
  6. Standards: Use HTML tags in a semantically correct manor. Add tags to all links and images.

Ongoing SEO - offsite

  1. Article Marketing: Blogging. Create and post articles on other relevant sites.
  2. Social Bookmarking: Submit your article to news, RSS pages and social networking sites.
  3. Directory Submission Techniques: Manually submit your site and URL's to directories as this has the potential to drive significant amounts of traffic to your web site.
  4. Link Building: Link building is a technique for gaining increased traffic to your site and to raise your website’s profile in search engine rankings. Inbound links have to be relevant links from good quality sources. Here are a few possible sources of links to your website:
    • Directories
    • Business Partners and Suppliers
    • Content - Create a blog, offer a free tool, Viral (Videos and Photos)
    • Press Releases
    • Social Media
    • Answers, Forums, Wikis
  5. Link Baiting: Link Bait can be described as any content within a website that attempts to get viewers to place links to it from other websites.

2. Your website / web design

  1. Initial Impression: You have less than 7 seconds to make an impact on a new visitor to your website. They’ll move on to the next site if you haven't got it right.
  2. Statistics: Measure everything on your website as it is likely that every potential customer will visit your website. With good statistics you can easily see if your visitors are staying on your site, what they are doing on your site, and how they are finding you.
  3. Website objectives: Be clear on what the purpose of your website is. Additionally, the purpose of your business must be very clear on your home page.
  4. Benefits: Every page of your site should focus on the benefits of your business.
  5. Free: Offer something for free if you are able to. It will increase your traffic and customer base.
  6. Offers: Always use a deadline.
  7. Email addresses: Collect all of your email addresses. These can be used in future marketing campaigns.
  8. Video and audio: Use these methods of communication.
  9. Accessibility: ensure your website can be viewed by as many potential visitors as possible to increase conversion.
  10. Useability: ensure your site is easy to navigate to the key areas to increase conversion.
  11. Branding: ensure you have a strong brand that represents your company.

3. Marketing

  1. Advertising: Most small business advertising does not work. Measure it, then decide if it is worth it.
  2. Measure: Test and Measure every aspect of your Marketing.
    • Highlight current marketing that is not proving cost effective
    • Highlight potential new marketing incentives
  3. Testing: Test on a small scale then scrap failed techniques and increase successful ones.
  4. Direct marketing: Methods of getting customers into your business. You should have at least 5, and ideally 10, otherwise you may be missing out on some great revenue sources. Here are just a few obvious marketing strategies:
    • Direct Mail
    • Internet Marketing
    • Email Marketing
    • Pay per Click Advertising
    • Newspaper / Magazine Advertising
    • Telephone Marketing
    • Direct Sales
    • Strategic Alliances
    • Up-selling existing customers/clients
    • Referral Systems
    • PR
  5. PPC: Pay Per Click provides you with the control. It can be increased / decreased or turned on / off as required. As Google is one of the main sources of visitors for many businesses this is worth testing.
  6. Pricing: Your prices are almost certainly too low.
  7. Competition: Study your competition to ensure you are pricing correctly and offering all the services and benefits available to your customers.
  8. Personality: Add personality to your website.
  9. Media: Write articles about your business and send them to your local newspapers.
  10. Guarantee: Offer a guarantee to your customers.
  11. Complaints: Invite complaints to help you improve your business.
  12. Solution: Don't sell a product or service, try to sell a solution to your customer's problem. Again, focus on the benefits you offer.
  13. AIDAS: Follow these classic marketing steps, based on the acronym AIDAS:
    • A - Attention: Gain the attention of your customer. Headlines in your advertising are critical for this.
    • I - Interest: Make your product or service interesting by showing the benefits to your customer. Try not to just list the features offered.
    • D - Desire: Convince your customers that they would like to have your product or service.
    • A - Action: Now make a call to action, to fill in a contact form, or purchase a product.
    • S - Satisfaction: Provide your customer with a great product or service and you will be recommended and benefit from repeat business.
  14. Deliver: Finally, over deliver on your product or service. For example, deliver it early and with additional features.

Conclusion

The above is not an exhaustive list, and covers some basic points, so please contact us with any comments you may have. We are particularly interested in any suggestions you may have to add or improve the above list.

If you are interested in a quote for marketing your website then please contact us using the form below.