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Running an e-commerce business opens the door to exponential sales. In Britain alone online shoppers spent £68bn in 2011, a whopping 16% more than the previous year and further rapid growth is expected in 2012 due to increased functionality and the use of tablet devices and smartphones.
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Long gone are the days when just having a website indicated you were a progressive company and set you aside from your competitors. In today’s world the internet is without doubt, the most important, cost effective and advanced communication and marketing tool available. Continue reading
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Want to set up an ecommerce site but not sure of how to arrange the payment side of things? There are a number of payment gateways that you can choose to implement, all with proven security measures and are easy to set up.
Posted by: Businesses are keener than ever to attract your custom. With what seem like continual sales on the high street, retailers don’t want to miss out on your online purchasing either. Cashback schemes are becoming increasingly common, with many retailers offering schemes to entice you to buy from them and reward you for your custom. Continue reading
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Your website should never have time to become stale or boring. After all, your products keep you in business, right? Wrong. No matter how great your products may be, an outdated approach to your website can cost you profit and customers.
Customer needs are changing and competition is growing ever fiercer. You can’t afford to assume that customers will keep coming back to you. Why not give some thought to implementing new ideas and approaches to keep your ecommerce site fresh? Continue reading
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Many of us start a new year armed with a purposeful To-Do list. Revamping your ecommerce website may have been at the top of your wish list, but what can you do when faced with the reality that you can’t achieve the overhaul you may have had in mind?
Websites and ecommerce are ever-changing and improving, but this doesn’t mean you need to be all-or-nothing in your approach. Perhaps you can implement an evolutionary makeover, rather than a revolutionary revamp? Continue reading
Posted by: We often think of fresh starts or making resolutions for ourselves at this time of year, such as setting new business targets or achieving higher sales. But what if your website design is crying out for a fresh start itself? If your website is in need of a new lick of paint for 2012, then perhaps you should consider the following web design basics: Continue reading
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Tip 1: Good website design
Make sure your website is clear, concise and is informative to customers. Products should be easily found and clearly labeled, with enough supporting information to ensure that a buyer is fully informed before committing to a purchase.
Navigation is important, so ensure product categories are intuitive. Avoid burying information in too many clicks – visitors don’t want to find themselves on a treasure hunt looking for clues on how to buy what they came to your site for. Continue reading
Posted by: Creating an effective homepage is often the basis for a successful website. The homepage has the power to convince visitors that your business is professional, specialized and well-organized.
As your homepage is the starting point for users, you should make sure that it conveys your company accurately. Visitors to your website need to know they have arrived in the right place and should immediately recognize what it is that your company does. Continue reading
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