As the term suggests, an auto responder is a pre-composed electronic response which is automatically sent to the person who has contacted your website, a very basic example would be an automated out of office message, a confirmation of order receipt, or a request for customer feedback. Setting up and using email auto responders on your site is an easy way to effectively, quickly and repeatedly communicate with your customers.
The key is once you have set up an auto responder it runs itself and pre-composed emails which can be personalised to include your customers name and some personal details can be triggered to be sent to your whole mailing list on a pre-determined schedule i.e. immediately, after a few days, weeks, months or yearly.
REASONS TO USE AUTO RESPONDERS
Auto responders can be used in numerous ways, such as a way of sending information about your services, your products, your price lists, or if there are repeated questions asked, across large numbers of emails. All of this can be handled by an auto responder.
AUTO RESPONDERS PROMOTES BRAND AWARENESS
With a little more input and a bit more imagination auto responders can be used as a very effective direct marketing tool. More complex auto responders can be setup with a view to increasing sales, improving your customer service and driving ongoing loyalty and business from your email list. Research has shown that brand awareness and subsequently sales are increased by repeated exposure. Creating brand awareness manually can be time consuming but using auto responders that run themselves and without any further effort on your part once the emails are written are extremely effective and efficient.
By encouraging your potential customers to agree to receive information from your website, such as a newsletter or to receive new product information, with an auto response email, you have the ability to regularly and strategically contact your customers.
TARGETED AND PERSONALISED MARKETING
When you have received a request for specific information or product information this can be built into your emailing list so that you may segment and categorise your auto responders to send information according to personal preferences and specifically to target the offers and promotions they have shown interest in.
BENEFITS OF AUTORESPONDERS
• Reduced Costs. Automation brings cost benefits, freeing up customer service tasks gives you more time concentrate on the things that require human intervention.
• Easy to Manage: You don’t have to physically be there when you use auto responders.
• Happy Customers: Auto responders lets you serve your customers faster and more efficiently.
• Targeted Marketing: This lets you market to your prospects more effectively, efficiently, and personally.