We often think of fresh starts or making resolutions for ourselves at this time of year, such as setting new business targets or achieving higher sales. But what if your website design is crying out for a fresh start itself? If your website is in need of a new lick of paint for 2012, then perhaps you should consider the following web design basics: Continue reading →
Posted by: gemmac
Tip 1: Good website design
Make sure your website is clear, concise and is informative to customers. Products should be easily found and clearly labeled, with enough supporting information to ensure that a buyer is fully informed before committing to a purchase.
Navigation is important, so ensure product categories are intuitive. Avoid burying information in too many clicks – visitors don’t want to find themselves on a treasure hunt looking for clues on how to buy what they came to your site for. Continue reading →
Posted by: gemmac
Creating an effective homepage is often the basis for a successful website. The homepage has the power to convince visitors that your business is professional, specialized and well-organized.
As your homepage is the starting point for users, you should make sure that it conveys your company accurately. Visitors to your website need to know they have arrived in the right place and should immediately recognize what it is that your company does. Continue reading →
Posted by: gemmac
In today’s online age, it pays to make your website offer more than just an online version of who-you-are. Whilst having a basic website answers the need for an online presence, you should really be looking at ways to make your website work for you and become more than “just” a website. Continue reading →
Posted by: gemmac
We may still be in November, but thoughts are already turning to Christmas. So how can your ecommerce site make the most of the festive season and persuade shoppers to buy their gifts from you? Continue reading →
Posted by: gemmac
One thing for certain, they should not be mixed together as shown in the preceding sentence. So which fonts should be used and under what circumstances? A definitive answer is not possible as the topic is the subject of much debate, but here are a few things to consider. Continue reading →
Posted by: Luke Yates
Small businesses should have big ambitions. Don’t let disorder and mountains of paperwork hamper your plans. Cloud-based CRM software means easily accessible and organised information at your fingertips, helping you to establish and enhance your business relationships with ease. Continue reading →
Posted by: gemmac
Having an ecommerce site isn’t an immediate road to success – you need to put in effort and invest time in making it really work for you. After all, an out-of-date, unattractive and difficult to navigate ecommerce site is as good as not having one at all.
We’ve given you some useful ecommerce tips before – http://www.cotswoldwebservices.co.uk/web-design/2011/08/e-commerce-websites-%E2%80%93-eleven-top-tips/ – but you shouldn’t rest on your laurels. Keep improving your website until it meets your customer’s expectations – after all, they’re the ones that are using it. Continue reading →
Posted by: gemmac
Freshdesk aims to revolutionise the helpdesk for small businesses – creating a streamlined, easy-to-manage solution that brings the helpdesk into its own. Poor customer support should become a thing of the past, as Freshdesk helps organize and manage your customer communications, collating them from multiple channels so you can keep track more easily.
Customer support is often an overlooked area. We’re all pretty good at replying to emails as we receive them, but it can be difficult to remember to follow things up, revisit old issues and not let things slip under the radar – especially as your customer base grows. Continue reading →
Posted by: gemmac
Now that your new website is up and running, maybe it’s time to now look at your stationery stocks. Are you using the same fonts, colours and logos in your business correspondence?
If not, here are a few tips on how to get them co-ordinated. Continue reading →
Posted by: gemmac
