UK based web design by Cotswold Web Services

Web Design, Development and Marketing Services

All of our work is produced in the UK by the Cotswold Web Services team. Our work varies from brochure style websites to database driven Ecommerce and CMS solutions. If you already have a website and would like to have a CMS built into it, our prices start from £199. We do not need to change your existing site and the CMS allows you to amend text, images and much more.

Web design, Ecommerce, CMS and SEO Packages

Web Design Package 1 (1 Page Website)	£249	More information >
Web Design Package 2 (2-4 Page Website)	£570	More information >
Web Design Package 3 (5-8 Page Website)	£870	More information >
Web Design Package 4 (Unlimited Page Website with CMS and blog)	£1270	More information >
Online Shop (Ecommerce Package 1)	£599	More information >
Online Shop (Ecommerce Package 2)	£1499	More information >
Online Shop (Ecommerce Package 3)	£2999	More information >
Marketing / SEO	£79	More information >
Full Business Package (business cards, logo, letter headers, web site)	£1479	Contact us >

We work closely with our clients throughout the website development process to ensure that they are completely satisfied with the end result.

All of the available services are not listed here, but if it is design / internet related we will certainly be able to help. For example, we can produce a full business package including logo, letter headers, business cards, bespoke website, listing on Google local and Google Maps and Search Engine Optimisation (SEO), giving your business branding and professional image. Most importantly, we offer a complete solution, aimed at driving the right traffic to your site and increaing your website's visitors and conversion. A Content Managment System (CMS) provides an easy way for you to update your site through a browser without any technical knowledge, for firther information about a CMS, visit our CMS explained page.

Additional options

Search Engine Optimisation (SEO)

If you aren't familiar with SEO, then here's a brief description, although for more detail please visit our SEO Page. SEO is the process used to increase a web site's ranking on search engine's like Google and Yahoo for specific keywords. For example, if you have a Bed and Breakfast business in Tewkesbury, the site would be optimised towards search terms like "B&B in Tewkesbury".

SEO will increase the number of relevant customers to your site. A local Bed and Breakfast company receives 70% of business through the web site.

All our sites are search engine friendly but SEO involves ongoing work. The advantages of achieving the 1st page on Google for the correct keywords are huge. What is included in the SEO option?

Edit your text to include links and highlight crucial keywords
Important header tags added throughout the site
Monitoring
Statistics (e.g. Google Analytics) allowing continued optimisation

The longer a site has been existence the higher it tends to be in the rankings on search engines. As there are over 100 000 parameters built into some search engines, there are no guarentees as to how to achieve the top positions. However, by using SEO there is a much greater chance that you will receive many more visitors.

The statistics provided will give your business powerful information such as how long are visitors remaining on your site, how they are finding you, what keywords they are using, exit and entry pages.

PPC (Pay per Click)

Google AdWords management

We believe that Google adwords is the most powerful marketing tool on the planet. By setting up a PPC campaign for you, your site can appear on the first page of Google for the keywords of your choice. As long as you are prepared to pay more per click than other companies for a particular search term, you will achieve that all important position on the first page of Google. You must also meet Google's basic requirements, these include things like not bidding on company names. It is also important to link to a web page that is relevant to your keyword search term.

For example, if you have a hotel business in Cheltenham, an obvious search term would be "Hotels in Cheltenham". By using PPC, you can instantly appear on Google for this search term. The cost you pay for this is determined on a "per click" basis; which is why this kind of marketing is called "Pay Per Click" or "PPC".

When setting up a PPC campaign for you, we would discuss then research your target market, then add a number of relevant search terms to your campaign. Depending on your business type there may be any thing from 30 - 1000 keywords. The campaign needs to be monitored to establish not just the most clicked on keywords but also which keywords provide the highest conversion. You don't want to spend on click throughs that are not converting to your business requirements. For example, most business websites have at least one conversion goal. This may be anything from selling an item on an e-commerce website to the website visitor comlpeting a contact us form on a services website. The keyword search terms that your business would be most interested in are those achieving the maximum conversion at the minimum cost.

PPC is a science in itself and an almost invaluable marketing tool. However, there is no substitute for organic search engine optimisation (SEO) because a well optimised web site will appear on the top page of Google and aside from the initial cost of the web site and the initial cost of the optimisation there are no ongoing costs. Your website can be continually improved to increase visitors, this is another service we offer. No website leaves our offices without the minimal of SEO.

Further options

Submission to Google Maps / Local

Ongoing search engine optimisation including addition of extra pages to enhance your position on the important search engine results pages (SERPs)

Logo Design

Letter header design

Business card design