Web Design Lincoln

The Original Cake Company makes use of some of the higher end features to boost their sales and increase their presence online. The wishlist feature allows their customers to have multiple lists of their favourite baked goods. The Original Cake Company can then check in their admin area to see which cakes are in most demand.

Social media integration is implemented across the entire site to help advertise the website and products virally. Customers are able to write reviews on products, see their Social Feeds, like their pages on Facebook and share their products across a whole host of different Social Networking platforms.

Cross-selling and related products is used to really tempt customers in to purchasing multiple products. This works especially well for the food and fashion industries to entice customers in to buying much more than they initially intended.